Bracebridge ‘Scam’ letter Canada Post denied delivering; Company comes forward says flyer was mailed
Updated: Apr 16, 2020
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Our first coverage of this story began when a Bracebridge resident posted a copy of a letter she received in her mailbox which she thought was a scam.
Muskoka Post reached out to Canada Post to confirm if this flyer was in fact direct mail marketing. Canada Post told us that "based on the image shared, there is no contract ID or registration number to trace these. It appears these are being hand-dropped into mailboxes."
Canada Post’s statement seems odd considering that this same flyer also appeared in Ottawa and Guelph mailboxes according to social media users.
A few days ago after reading our article the company behind the flyers reached out to Muskoka Post to clarify their marketing strategy.
Bliss Realty Inc. said there was an “interesting story“ behind the hand written letter flyer campaign.
”Being a family business, our founder Luc Boiron - who has been buying investment properties for over 10 years - started off by hand writing each letter and sending them to houses that needed some love. It was really cost effective, got people's attention, and had a personal touch in line with the kind of service he offered,” said David Jenkins,
Development Manager, “Fast forward to today, and the family business has grown to a small, proudly Canadian team but Luc wanted to keep the handwritten letter look and feel on a larger scale.”
Jenkins confirmed the company uses Canada Post for the distribution of the letters.
“We do use Canada Post for delivery, in the same way grocery stores send their flyers, which don't have an ID number. Although online marketing is a wonderful tool in today’s age, we believe the printed word should not be neglected,” said Jenkins.
After reading the Muskoka Post article and realizing that many recipients thought the flyer is a scam as oppose to marketing Jenkins said it‘s “sad” to know that is “a lot of people’s first reaction.”
When asked if the company will be re-thinking their future marketing strategy given the mixed view of the letter Jenkins said that in “today's media climate and a lot of fake news in circulation it's good that people are taking a skeptical view. That said, our company is the real deal ... If you go to the website on the flyers (www.cashhousebuyer.ca) you'll see that we are a legitimate company, and have helped hundreds of people in Southern Ontario have a stress free experience when selling their home.”